Find It. Play It. Live It. has been on our masthead since the beginning. People ask what it means, and the honest answer is: it's not a slogan. It's the order of operations of a golf life — and it's the blueprint for everything we build.
Find It.
Every golf life starts with a discovery problem. There are more than 360 publicly accessible courses across Massachusetts, Rhode Island, New Hampshire, and Vermont — and the tools for choosing between them are star ratings written by strangers who play nothing like you. A long hitter chasing a cheap tee time and a retiree who cares about conditions will rate the same course opposite ways. Whose stars do you trust?
So we built matching instead of rankings. Your game — handicap, typical miss, driving distance, budget — gets simulated against every course, hole by hole, on real LiDAR-mapped terrain. The question we answer isn't "is this course good?" It's "is this course good for you?" Those are different questions, and the second one is the only one that matters.
And courses are only the start — the same finding problem runs all through golf, so we find the rest of it too: indoor simulators for the months New England pretends golf doesn't exist, charity tournaments worth your entry fee, tee times you can actually book, and the hotels that turn a favorite course into a weekend.
Finding it also means finding out what golf actually costs — which is less than a movie ticket at courses we verified this week. The game has a gate reputation. The truth is 360+ open doors.
Play It.
Finding the right course is the door. Playing it well — and playing it together — is the point.
Before you tee off, the app's Plan tab shows you how every hole actually plays: where the ground rolls, which hazards are in reach for your shots, where your misses are likely to finish. On the course, our Apple Watch app tells you the hole you're standing on, its par, and live front, center, and back yardages — with your phone in the bag, where it belongs.
And golf's best feature isn't in any app: it's the only mainstream sport where a 14-year-old and a 70-year-old can play a genuinely competitive match, because the handicap system is built into the rules. Three generations, one tee time. No other game does that.
Live It.
This is the part we care about most, and the part golf's reputation gets most wrong.
A walked round is four-plus miles on foot, hours outdoors, off your screen, with people you like. A study of 300,000 golfers from Sweden's Karolinska Institutet found golfers had a 40% lower death rate than non-golfers of the same age and income — roughly five extra years of life. Golf is exercise that doesn't feel like exercise, which is why people keep doing it for fifty years while gym memberships die in February.
That's why the next things we're building measure the round, not just the score: our Watch app now records every round, and the Walking Club is coming — miles walked on golf courses, rounds on your feet, streaks, time outdoors. Because we think the most important number in golf might not be what you shot. It might be how far you walked, who you walked with, and how you felt driving home.
(Start here: the best walking courses in Massachusetts.)
Why we tell you this
Companies put taglines on websites and forget them. We'd rather be held to ours. So here it is as a promise: everything Golf TotalGuide ships should help you find a course that fits you, play it with more confidence and better company, or live a little better because golf is in your life. If a feature doesn't do one of those three things, we shouldn't build it.
Golf is more than a game. We intend to keep proving it.
Golf TotalGuide is on the App Store — course matching, hole-by-hole plans, and an Apple Watch rangefinder for 360+ publicly accessible courses across New England. One month free.